88 RUE DU RHONE is an independent brand of Swiss luxury watches, launched by Elie and Pierre Bernheim. Grandsons of the notorious Swiss watchmaker, Raymond Weil, they combined their talents, expertise, and watchmaking know-how to create their own brand. These two entrepreneurial spirits have set out to offer consumers an elegant selection of watches that balance Swiss excellence and contemporary designs, tradition, and innovation.

88 RUE DU RHONE is indeed the first Swiss luxury watch brand that remains accessible in terms of price. It is a major challenge that the Bernheim brothers have successfully overcome in order to meet the expectations of a new generation of watch fans. 88 RUE DU RHONE is a new kind of luxury for a new generation and a new era.

The number 8 carries with it a rich and diverse array of connotations. Considered a lucky number in Asian cultures, the number eight symbolizes good fortune, ambition, and power. Doubled, soothsayers see it as a four-leaf clover, which is also a widespread symbol for good luck. In the 88 RUE DU RHONE logo, the double 8 represents the face of a watch with the hands indicating 10:10, a nod to the watchmaking tradition. When positioned horizontally, the eight is the mathematical sign for infinity, thanks to the endless flow of curves that feed into one another, forever.

Chunky and urban, this black-on-black watch with matte black PVD case and bracelet from 88 Rue du Rhone is perfectly modern. With a rich black dial featuring an 8-filigree motif, shiny silver numerals, date window at 3 o'clock and the red splash of the"8" seconds hand, this watch has rugged individualism.

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